Things are looking up for EDUN. Not only does this brand keep on getting bigger and better, but it is now everywhere! Whether you open a magazine and see it’s advertising, walk into a store and see there covetable clothes or pass someone on the street in a look from the show. Now that they are in the loop with LVMH who own a 49% stake (and own powerhouses like Dior and Louis Vuitton) it seems EDUN is here to stay, for a long time. Founder Ali Hewson’s (yes, Bono’s wife) aim is to bring ‘positive change through its trading relationship with Africa and it’s positioning as a creative force in contemporary fashion.’
Here is a film of their A/W 12 ad campaign by Ryan McGinley
EDUN A/W 12 campaign
GN
Filed under: Ali Hewson, Autumn/Winter 2012, Bono, EDUN, Fashion, Gavin Norton, LVMH, Ryan McGinley, Ali Hewson, Autumn/Winter 2012, Bono, EDUN, Fashion, Gavin Norton, LVMH, Ryan McGinley
Gavin Norton 